Message to our customers regarding privacy
Fresh Formats LLC dba bfresh™ believes in protecting the confidentiality of our customer information in accordance with our customers’ wishes and applicable laws. Our reason for collecting customer information is to help us deliver value and improve the shopping experience of our customers. Our mobile application is our primary means of collecting such information which helps us to target benefits and services to our customers. This may include advising our customers about products, services and other opportunities.
bfresh™ values your business and the trust you place in us.
What is customer information?
Customer Information is information about you that is obtained by bfresh in connection with providing a product or service for personal, family or household purposes. Some Customer Information is general and not specifically about you. For example, we may collect and use aggregate sales information or purchase data to determine purchasing trends. Because this aggregated information cannot be linked to any individual, it is not protected by this policy.
Customer Information also includes Customer Identifiable Information. This is information that identifies you. It includes your name, address, email address, and telephone number.
How is customer information identified and collected?
To help better understand and serve the needs of our customers, we collect Customer Information from various sources, including the following:
• Information we receive when you sign up to use our mobile application.
• Information you give us on application forms, customer surveys, sweepstakes and coupon rebate entries, or when you visit our website or shop our store.
• Information you provide to us over the phone or through the mail.
• Information we collect through your browser when you visit our website and your browser interacts with us.
• Information recorded as a result of your interaction with any company in our corporate family related by common ownership, such as Fresh Formats LLC and Ahold USA, Inc. Information provided to us by other companies.
How is customer identifiable information used?
bfresh will not disclose to any company, person or agency Customer Identifiable Information such as customer names, home or email addresses, or phone numbers, except as described below.
In addition, bfresh may disclose to any company, person or agency Customer Identifiable Information as required by law, as required to protect the rights or safety of bfresh or our customers, or in response to a specific law enforcement request.
How can I prevent my customer identifiable information from being disclosed?
You have the right at any time to direct us not to disclose Customer Identifiable Information about you, or to change your preference in this regard, or to change Customer Identifiable Information that you have provided to us, by contacting us at firstname.lastname@example.org or by writing us at 780 Dedham Street, Canton, MA, 02021. If you direct us not to disclose such information about you, you will not be eligible for any of our promotions that require individual data, such as continuity programs which require Customer Identifiable Information.
What measures have been designed to safeguard customer identifiable information?
What happens when I visit the bfresh™ website?
When you connect to www.bfr.local, our computers do not collect Customer Identifiable Information about you unless you submit that information to us through our website during your visit. We track usage of our website and record the preferences of visitors to our website, but we do not record any Customer Identifiable Information about you through these processes.
The bfresh website may provide links to advertisers and other providers of products and services that may be of interest to you. If you choose to visit us via the Internet or interact with the businesses linked to our website, bfresh is not responsible for that transmission or for the use of information by the linked entities.